Here are some of the most frequently asked questions about email marketing. Some of this info has been covered in this very article but is presented here for those of us who want a quick reference. ?
Keep checking back because we’ll definitely be updating this FAQ.
How do I build a strategy following email marketing best practices?
This guide is a great way to build the best email marketing strategy and we encourage you to follow it! We also have a great post on how to run a successful email marketing campaign that you should definitely check out. Here’s what you’ll find:
There’s no hard, fast rule when talking about how often to send marketing emails, so we recommend that you ask your subscribers how often they want to hear from you. You can also do some A/B testing to see what frequency has the best performance.
Generally, you’ll want to reach out to newer subscribers more often since they’re just getting to know you. But, beyond that just send out emails on the schedule you’ve established and no more.
Timing is another one that can vary widely depending on your list. Our advice is to experiment with this and see what gives you the best results for your subscribers. You can check out Google Analytics to find out when your subscribers are most active and send your emails at that time.
Deliverability. Your email deliverability rate is the number of emails that made it successfully to the target recipient’s inbox.
Open Rate. The open rate shows the number of recipients who opened your email.
Click-Through Rate. The click-through rate shows the percentage of subscribers who clicked a link in your email (usually to a landing page on your website).
What is the difference between single opt-in and double opt-in?
Single opt-in means that once a visitor clicks “subscribe” they’re on your list.
Double opt-in means that they click “subscribe” then have to confirm that they subscribed by clicking a link in a confirmation email or other transactional email sent to the email address they provided.
For more info and tips, see our guide on double opt-in vs. single opt-in: which is better for conversions?
Absolutely! More than 83% of business-to-business (B2B) marketers send email newsletters as part of their content marketing strategy. Email marketing is a very cost-effective way for brands to communicate with their customers and email newsletters are an essential piece of any email marketing strategy.
Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there.
Sure, there are newer methods of communicating with your audience and customers like social media and live chat. However, with a user base of over 4.5 billion people, email is the king of marketing channels.
Additionally, email marketing has an ROI of $36 for every dollar spent, meaning it deserves a place in every marketer’s toolbox.
Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.
Digital Marketing AgencyWhy? With all the hype over new channels, why is this decades-old technology still one of the most effective marketing strategies?
Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?
Data shows that most people are on email—and the number increases every year.
Some statistics on the number of email users worldwide from 2017 to 2024, exemplifying whether email marketing is dead or not.
In addition, with email marketing you own the connections—you don’t have to worry about algorithm changes tanking your reach.
Still not convinced? According to HubSpot, four out of five marketers say they’d rather give up social media than email marketing.
That’s why building a successful email marketing campaign is more important than ever.
There’s a problem—most people don’t know how to do it right. (In fact, you’ve probably seen those people in your email box.)
This post is long, but it’s worth the read. We’ll walk through tips and strategies for building an email list, creating an email that users want to read, designing automated campaigns—and tracking your efforts.
Email marketing is a marketing strategy where businesses send promotional messages to people in mass quantities. It is typically used to generate sales by sharing promotional offers, nurturing leads, or expanding the impact of content marketing efforts.
An example of a time sensitive email marketing message that has a strong call-to-action and encourages users to act now.
The Fundamentals of Email Marketing
Before diving into the strategies you’ll use to build and leverage email marketing, let’s cover the fundamentals. These tips will help you maximize your email marketing campaign, which we’ll dive into next.
Stay Human: Email marketing is popular—which also means it is competitive. Use email to speak directly to your users, use their name, and let them see the human side of your brand.
Use Engaging Titles, But Don’t Bait And Switch: Using interesting subject titles is crucial to increasing email open rates, but keep them on topic and non-spammy. If users feel duped, they’re likely to unsubscribe or mark your message as spam, which impacts deliverability.
Keep Messages Short: Most email is read on a mobile device, so keep your copy concise and to the point. Direct users to a blog post or landing page if you need to share a ton of information.
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